Ink® customers and industry experts share their two cents on how to run a successful business.
Looking for management advice from hiring to firing and everywhere in between? See how other business owners maintain positive team morale, form open lines of communication and empower their employees to help keep the business moving in the right direction.
Small business owners wear a million different hats. From product development to customer service to order fulfillment to basic HR functions, you do it all in the course of a typical day. But how do you ensure the success of your business when you're focused so much on day-to-day survival? We talked to successful small business owners to see what advice they had to share, and we've pulled their best tips together right here.
Owning a business doesn’t always mean you know the best way to market it. If you’re still figuring out how to sell your brand lifestyle, these tips and tricks for online, mobile and one-to-one marketing are just what you’re looking for.
Conventional wisdom has it that the first year of running your own business is the hardest. But while those first months are certainly a make-or-break time for many small business owners, entrepreneurs who make it past the one-year mark know that the hard work doesn't stop there. As your business gains its footing, it's easy to feel as though your very success is working against you, or that you'll never be able to stop running in place long enough to achieve your target sales numbers or profit margins.
Understanding your customers’ needs should always be a big part of improving your business. But how do you know what they’re looking for? And how do you use that information to enhance the overall customer experience? Watch the video to find out.
When we talk to small business owners, they often tell us that online marketing is both their biggest challenge and their greatest opportunity. Business owners understand that online advertising is here to stay, and that it will only get more important as customers use smartphones and tablet PCs to search on the fly, but many aren't sure where to start or how to catch the online marketing wave.
Financing a business is something you begin long before the “open” sign is hung and the doors are unlocked for the first time. And it’s something you must carefully maintain throughout the life of your business. So here’s some advice to make sure you’re set up for success from start to finish.
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