We open with a rapid-fire montage of fun activities Southwest offers to Cardmembers, including concerts, hikes through the mountains, and ziplining, set to an upbeat synth melody. Southwest Vice President of Market Jonathan Clarkson starts speaking in a voiceover before the shot transitions to a talking head.
JC: Our Rapid Rewards® Access Events are among the most intimate and exclusive once-in-a-lifetime opportunities that we offer to our Cardmembers.
The montage continues. Short clips and still shots of exclusive concerts, whitewater rafting, and lavish dinners in Cabo San Lucas; Sundance, Utah; Napa, California; and Denver, Colorado flash across the screen as JC speaks.
JC VO: Not only that, they truly differentiate the Rapid Rewards loyalty program from anything else in the industry. You can redeem your points for fantastic events in Cabo San Lucas, Sundance, in the wine country in California, or just for single day dinners in places like Denver or Chicago. There's literally something on the schedule for everyone, and every year the schedule gets better and better.
Rapid Reward Credit Cardmembers Manny and Keri L. speak to the camera at an outdoor dining event.
KL: You just show up and all of the events are planned for you. They're always very elevated VIP experiences.
A short montage of VIP experiences plays before Rapid Reward Credit Cardmember Bill B. speaks to the camera at a different event.
BB: So it all started with a private concert, and from there we learned about the other Rapid Rewards® Access Events.
We see a shot of the private concert in Nashville Bill is referring to before a montage of cardmembers attending various Rapid Rewards® Access Events continues. Guests surf, hike, play tennis, and cheer at an outdoor show, as well as pose for photos.
BB VO: We got the Chase business card through Southwest Airlines® as well as our personal, and we started racking up those points. We have never gone on trips in our life where we would stay at the places that Rapid Rewards Access Events put us up at. We are VIPs when we're here. We have great friends, great conversations, and great times.
Rapid Reward Credit Cardmember Jenna T. speaks to the camera at a third event.
JT: All these Rapid Reward Access Events is what make us loyal Customers. We would never switch credit cards just because we want to keep going on these events and trips.
After a final compilation of cardmembers at various events, the camera returns to Jonathan Clarkson for his closing remarks.
JC: We love hosting these events. We love getting to know the Cardmembers who attend. And we can't wait to see you at one of our Rapid Rewards Access Events coming soon.
The on-screen action fades out and the Southwest Value Prop fades in.
Text:
Enjoy one of our exclusive Rapid Rewards® Access Events. [Card Art]
Available only to Rapid Rewards Cardmembers
Learn more at Southwest.com/RRAE
#RapidRewardsCard
Southwest Rapid Rewards® Credit Cards are issued by JPMorgan Chase Bank, N.A. Member FDIC. Accounts subject to credit approval. Restrictions and limitations apply. Offer subject to change.
The Contactless Symbol and Contactless Indicator are trademarks owned by and used with the permission of EMVCo, LLC.
All Rapid Rewards® rules and regulations apply and can be found at Southwest.com/rrterms.